What do you think would happen if you stopped promoting
your biz-op and stopped trying to recruit people and started
using a Sales Funnel instead?
For most networkers this is a totally new concept.
HINT: Michael Jordan, Oprah, Joe Schroeder, Tony Robbins,
Tom 'Big Al' Schreiter and all others who are at the top, are using
a Sales Funnel. These people represent the 3% of Americans
who are money magnets while so many others struggle without a clue.
If you're NOT doing this type of marketing, and you
continue down that road, you're simply working too hard and not
earning what you should be and you probably won't make it.
So let's get down to business and discuss what a sales funnel is
and how you can use it to create cashflow.
Let's suppose you're in Direct Sales and it costs $1,000 for
a prospect to get started. If you go after prospects trying
to sell an item with this price tag, your results will be awful.
Why? You've created NO trust yet and you have earned NOTHING so far.
So how do you create trust?
The first thing you must have at the top of your funnel is
something for FREE or as CLOSE TO FREE as possible. Everybody is attracted
to something for FREE, so when you do this one thing, you'll
become [attractive] the hunted instead of the hunter which means no more cold
calling or chasing your friends and family and annoying everybody.
If you want to get more GET value, you must FIRST give more GIVE value.
UPFRONT.
NOTE: The closer you move to free on TOP of the funnel the more
paying customers circle around whatever you sell.
The Original Funded Proposal
Some examples related to MLM could be a FREE newsletter or ezine,
a free e-Book or MP3. You could do some FREE coaching or provide
an informative blog which teaches insider information like what
you're reading right now.
We're going to discuss here, how the master of Direct Response
Marketing, Joe Schroeder does this.
Joe created the very FIRST Funded Proposal
system used in MLM in 1996 which employs the
sales funnel process. He has been featured on the covers of
5 top industry magazines for the creation of this system.
He now sits unassumingly, serving the networking industry
practically behind the scenes, creating leaders and generating
millions of dollars in sales per year using the exact system
you're about to discover.
I think he's a good example to study, don't you?
The purpose of the FREE information is to sell the prospect
on a paid item, so it better be something of high
quality or value or this won't work for you. It
CANNOT come across as a sales pitch, but
instead must TEACH the prospect something and have them
looking for the next part, which must be BOUGHT.
NOTE: If what you sell blows their minds and you exceed their
expectations you actually supply customers
with enough REASON to partner with you monthly!
Keep in mind though, you can't suddenly go for the gold
with a $1000 item next. The next part of this should
be an affordable item that's hard to resist, for example,
Joe Schroeder's Chaos To Cash course which consists
of a value packed booklet and two CD set for $14.95.
Hidden inside your low ticket item ($10 - $29.99) is your BIG payoff item
($197 to $597). Never try to make money on the initial 'front-end.'
95% of your cashflow will and should come from the second 'upgrade'
or 'back-end' sale and beyond.
After the second sale, the prospect will already know and trust you.
You've just sold them a few products that knocked their socks off.
You have a much better chance that they'll ask you
about your primary MLM or Direct Sales program, don't you think?
NOTE: Remember it will ALWAYS be easier to sponsor a satisfied
customer than a total stranger.
Even if they DON'T join your program, you still got PAID TO PROSPECT
which covers your Autoship AND your Marketing Budget.
In MLM / Direct sales there will always be the guys with all the
charisma who can get into an opportunity and recruit hundreds of people easily
and sophisticated women with all the flair and style who can just blink and
everyone flocks to join their organizations, but for the 'more heart than talent' crowd, the sales funnel and funded proposal is a prayer answered.
Most people in MLM are in a state of panic and trying too hard
to recruit everybody in sight (not YOU of course), which is
transparent and repels everyone. This can cause your downline to
start second guessing YOU and the MLM program.
On the other hand, if you teach them how they can create a steady
cashflow today while prospecting, and they see how much easier it
is than what they were doing before, do you think your retention will increase?
Do you think new prospects will be more attracted to YOUR
systems as opposed to everyone else who has NO system?
To learn more about the funded proposal system I use, check out
the Chaos To Cash course for $14.95.
Study it and learn.
Then use the system I'm using or create one of your own.
The main thing to keep in mind is that you MUST have a way to
create consistent CASHFLOW DAILY or your business is at serious risk.
Direct Sales without a REPEAT MONTHLY RESIDUAL INCOME
is nothing more than a JOB.
Learn more about my Funded Proposal and Sales Funnel system here.
Call me for more details 800-456-1354
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